Noah Coffey

Noah Coffey

User Experience Designer

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Noah Coffey

Noah Coffey

User Experience Designer

FanBase Landing Page

Client: FanBase LLC

2015

This project was a single page landing page website designed to show the visitor the benefits of using the FanBase CRM. Specific attention was paid to making the initial value statement clear and followed by an obvious CTA and a customer testimonial.
FanBase Landing Page

About

While building an updated FanBase CRM app, the company needed a new landing page to drive traffic to and generate interest (and sign-ups). The goal was to provide all necessary information on a single page. Emphasis was given to chunking information and placing a sign-up form at the top of the page next to a positive testimonial that included a customer photo.

Testing

It was planned to generate several iterations and combinations of page layouts and A/B test the results. However, priorities changed on the project before we could begin this phase.

Examples of some of the planned tests included:

  • Reducing the number of fiends in the sign-up form
  • Replacing the user testimonial with a short video
  • Moving pricing information to a different point in the sign-up process
  • Using different screenshots
  • FanBase Landing Page