While building an updated FanBase CRM app, the company needed a new landing page to drive traffic to and generate interest (and sign-ups). The goal was to provide all necessary information on a single page. Emphasis was given to chunking information and placing a sign-up form at the top of the page next to a positive testimonial that included a customer photo.
It was planned to generate several iterations and combinations of page layouts and A/B test the results. However, priorities changed on the project before we could begin this phase.
Examples of some of the planned tests included:
- Reducing the number of fiends in the sign-up form
- Replacing the user testimonial with a short video
- Moving pricing information to a different point in the sign-up process
- Using different screenshots