About

While building an updated FanBase CRM app, the company needed a new landing page to drive traffic to and generate interest (and sign-ups). The goal was to provide all necessary information on a single page. Emphasis was given to chunking information and placing a sign-up form at the top of the page next to a positive testimonial that included a customer photo.

Testing

It was planned to generate several iterations and combinations of page layouts and A/B test the results. However, priorities changed on the project before we could begin this phase.

Examples of some of the planned tests included:

• Reducing the number of fiends in the sign-up form
• Replacing the user testimonial with a short video
• Moving pricing information to a different point in the sign-up process
• Using different screenshots