By Noah (advertising, domains, money, questions)

No, no, I’m not getting a divorce! My marriage couldn’t be better. And, in fact, as I’m writing this now, it would probably be a good idea for me to share with my wife exactly what I’m doing. The last thing I need is for her to stumble upon me writing or researching Indianapolis divorce lawyers!

This post is the first in a multi-part “interactive case study” on domain flipping. By interactive I mean I’m seeking your advice on what steps to take and will give updates as this project continues. I have very recently acquired the domain name IndyDivorce.com. There is no website attached to it. However, I feel like it could be rather valuable for a local law firm.

Now, don’t get the wrong idea. I don’t endorse divorce. However, the opportunity came along to snap up a domain name with the potential for high appeal to a select market. This is where this project begins.

I basically have 3 options:

1. Find an interested party to directly purchase the domain.
2. Turn it into a simple directory website listing local divorce lawyers in Indiana (and perhaps some articles on alternatives to divorce!) and eventually charge local lawyers a fee for an upgraded listing.
3. Do what YOU tell me to do.

What do you think? The point really is to “flip” this domain like you flip a house. I want to buy low, fix ‘er up, and then sell for a decent profit while still delivering a great value to the final customer.

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