I’m not sure how they manage to afford sending such cool direct mail marketing pieces to small time operations such as myself, but Veer always seems to send me stuff I don’t want to pitch in the trash. I realize that’s the point–it’s just an expensive one.
Yesterday, I received a puzzle in the mail from Veer. Of course, like most, I get excited when I see a box in my mailbox. Even though it still wasn’t my Snap t-shirts, I was still happy to have received such a unique marketing piece. As you can see below, the box has a fun and interesting design–enough to grab and keep my attention.
They added a nice hook to the whole deal. There is a discount code visible once you put the puzzle together. I happen to have a great interest in creative marketing techniques and, while not everyone’s cup of tea, I find this one to be rather compelling. I’ve yet to actually buy anything from Veer. They have some t-shirts and other swag in their online store that I wouldn’t mind having (they tend to be expensive). So, a discount code might be what gets me to purchase something.
I don’t exactly have lots of free time to put a puzzle together, but I’m sure Veer knows this, so perhaps the discount is a decent one given the time commitment of putting together a 500 piece puzzle. I’m sure curiosity will get the best of me and I’ll dump this thing out on my desk and work at it while I’m on the phone. I’ll update this post if I ever put it together and let you know what kind of discount they gave.
2 Responses
I ran a Direct Mail operation and used to tell my clients that the time they had to attract a recipient was the time it took them to walk between their mailbox and their trash can.
That’s a great point, because that’s exactly what I do. I pass the trash can on my way into the house and a lot of marketing materials never make it inside my house. This box had me looking it over the whole walk up the driveway. I at least had to see what was inside.
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